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Proven K-beauty.
Made for professional results.

Ranked No. 1 on Korea's top beauty platforms, Demaf is bringing bestselling skin barrier care to spas and estheticians across the U.S.

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$10Mrevenue in 2 years
1.2MHere-Oh serums sold
350Kcustomers
~60%repeat purchase rate

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Treatment Essentials

Shop by Category

Cleansers Serum Ampoule Moisturizer Body Make-up

Real skin, Real results

Wholesale Prices for
Verified Professionals

Verify your business in a minute with a shop photo & business license. Unlock wholesale pricing on every product and get free samples!

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The Demaf Difference

Routines, not just products. Built around skin barrier.

Demaf addresses one of the root causes behind most skin concerns: a compromised skin barrier. Our routines tailored to different skin types to deliver visible, lasting results your clients can feel.

"We don't make exaggerated claims. Strengthening the skin barrier is the path to lasting improvement."

Founder & Mission

Founded on a Discovery, not a trend.

Demaf was founded by Regina Choi whose own struggle with enlarged pores, dullness, and breakouts led her to one underlying cause: a weakened skin barrier.

She built Demaf to make barrier care easier to understand, and easier to trust. Through education, Skin Barrier Masterclass, Demaf brings a science-first philosophy to every foundation of every formula.

The Business Case

The numbers
behind the brand.

~60%Repeat purchase rate
33%New-customer retention
$48.5Average order value
1 in 4Purchase the full routine
100%Year-over-year growth
ClinicalProven results, full transparency
2026$36M
2025$10M
2024$5M

"Repeat-driven demand means predictable, profitable revenue — and low inventory risk for your business."

Why partners choose Demaf

A product that sells,
and keeps selling.

PERFORMS AND REPEATS

A ~60% repeat purchase rate and 2x more cross-selling drive steady revenue with low inventory risk.

A BRAND CLIENTS TRUST

Proven K-beauty that’s easy to introduce, recommend, and reorder.

PARTNER SUPPORT

Ready-to-use educational content and in-person training to help you sell with confidence.

Proven across markets

Korea. Japan.
now the US.

Trusted by consumers in Korea, Demaf expanded into Japan and Singapore. Now partnering with spas and estheticians across the U.S.

How to start

Start risk-free.

01

Verify & Get Free Samples

Verify your business and get treatment essentials shipped for free.

02

Try them in Treatments

Use them during treatments and see how your clients respond.

03

Order at Wholesale

Start with 10 units. The more you order, the lower your cost per unit.

Demaf partners holding ampoules

Become a Demaf partner

Verify your business and receive 10 free treatment essentials.

Verify & Get Free Samples

Partnerships: sales@demaf.kr